Computational thinking
Deconstructing complex problems into logical, scalable steps
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Designing resilient systems
With the heart of a
social impact innovator
and the hands of a
high level agency designer
I'm Anushka Menon 👋🏼
A designer defined by a deep-rooted stubbornness to design for real change
I am a systems thinker who understands that a lesson plan in a rural school and a content and community platform for moms at Apollo are both user journeys that require clarity of thought, empathy for the user, and efficiency in execution.
I have spanned the entire spectrum of multiple industries, from freelancing and building an Edutech startup to executing high-stakes projects for India's biggest brands at a top-tier agency.
Yet, despite the agency accolades, my most fulfilling work happened in the grassroots. There, I wasn't just a designer, I was an enabler, helping teachers in Uttarakhand adopt modern, sustainable learning methods that were carefully molded to fit the culture, capabilities, and reality of their environment
My Work
Reducing anxiety at every
stage of motherhood
Reducing anxiety at every
stage of motherhood
Established a low-cost
community library model
Established a low-cost
community library model
Designed a dynamic
system to track offers
Empowering financially
independent journalism
Optimised the end-to-end
passenger experience
Designed a holistic wealth
advisory ecosystem
Under development
My Skill Set
Stakeholder management
Aligning diverse groups of people toward a shared vision
Building sustainable systems
Designing resilient frameworks that survive beyond the pilot phase
Mapping ecosystems
Unpacking systems to identify where small shifts can create a big impact
User experience design
Creating digital interactions that reduce friction for the user
Human centered design
Anchoring strategic decisions with an empathy first methodology
Storytelling and communication
Packaging complex research into human narratives to drive action
Brand identity design
Crafting visual languages that build trust and have emotional value
Here’s who I’ve designed for
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brand collaborations
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years of experience
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domain expertise
Beyond work comes art
I absolutely love to paint. My subjects include nature in all it’s forms from the birds and bees to trees and rocks. I also love to paint things that I dream about or imagine and I have no limitations when it comes to mediums but I do really enjoy gouache.
and lots more of it...
Beyond art comes its inspiration
Nature is my biggest inspiration, though my family is my true anchor. I love safaris, nature trails, and would happily live in the mountains. I’ll also admit that I genuinely enjoy finding insects. I’m equally enthusiastic about badminton, table tennis, and of course, pickleball since it’s suddenly all the rage. At home, you’ll find a serious board game collection. Think strategy-heavy favourites like Terraforming Mars, Brass Birmingham, and an overextended game of Catan. I love to travel and learn constantly. Lastly, however messy I might leave the kitchen, my brownies are to die for.
or if you would prefer, just leave your number with me and I’ll call you